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An exploratory look at supermarket shopping paths

Business

An exploratory look at supermarket shopping paths

J. S. Larson, E. T. Bradlow, et al.

Dive into groundbreaking insights on grocery shopping behavior with our analysis of unique shopper paths revealed through RFID technology. This research, conducted by Jeffrey S. Larson, Eric T. Bradlow, and Peter S. Fader, unveils 14 distinct shopping patterns that challenge traditional beliefs about consumer navigation in stores.... show more
Citation Metrics
Citations
36
Influential Citations
18
Reference Count
13
Citation by Year

Note: The citation metrics presented here have been sourced from Semantic Scholar and OpenAlex.

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