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An exploratory look at supermarket shopping paths

Business

An exploratory look at supermarket shopping paths

J. S. Larson, E. T. Bradlow, et al.

Dive into groundbreaking insights on grocery shopping behavior with our analysis of unique shopper paths revealed through RFID technology. This research, conducted by Jeffrey S. Larson, Eric T. Bradlow, and Peter S. Fader, unveils 14 distinct shopping patterns that challenge traditional beliefs about consumer navigation in stores.

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