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Agri-food crises and news framing of media: an application to the Spanish greenhouse sector

Agriculture

Agri-food crises and news framing of media: an application to the Spanish greenhouse sector

J. C. Pérez-mesa, M. C. G. Barranco, et al.

This article delves into the media's portrayal of crises in the agri-food sector, particularly focusing on Spanish greenhouse horticulture. The research highlights a bias in information dissemination that leads to information asymmetry between farmers and consumers. The authors advocate for a proactive crisis detection and management model that emphasizes sharing verifiable information.

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Playback language: English
Abstract
This article investigates how media portrays crises in the agri-food sector, specifically focusing on the Spanish greenhouse horticulture sector. The study finds a discernible bias in the disseminated information, creating information asymmetry between farmers and consumers. It advocates for a proactive crisis detection and management model based on disseminating verifiable information to counter this bias.
Publisher
Humanities and Social Sciences Communications
Published On
Dec 02, 2023
Authors
Juan Carlos Pérez-Mesa, Mª Carmen García Barranco, Mª Mar Serrano Arcos, Raquel Sánchez Fernández
Tags
agri-food sector
Spanish greenhouse horticulture
media portrayal
crisis management
information asymmetry
proactive detection
verifiable information

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