Communication

Affect in science communication: a data-driven analysis of TED Talks on YouTube

O. Fischer, L. T. Jeitziner, et al.

Explore how emotions shape audience engagement with TED Talks on YouTube in this fascinating study by Olivia Fischer, Loris T. Jeitziner, and Dirk U. Wulff. Discover the intriguing links between word choices, popularity, and audience reactions that can enhance your understanding of effective communication.

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Playback language: English

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