Social Work

What are the differences in urban citizens' preferences for the colour of condominium building facades?

K. Chen, H. Lin, et al.

This research conducted by Kaida Chen, Hanliang Lin, Oliver F. Shyr, and Shuying You delves into urban consumers' preferences for condominium building facade colors in Fuzhou, China. By analyzing second-hand residential transaction data from 2020, the study uncovers the distinct color preferences influenced by various income levels and geographic locations, offering valuable insights for social psychology and urban planning.

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Abstract

This research explores urban consumers' preferences for condominium building facade colors using a housing price measurement system. It analyzes the consumption psychology of different homebuying groups in Fuzhou, China, using 2020 second-hand residential transaction data. The study reveals specific preferences for color quantity and characteristics, varying across income levels and geographic locations. The findings have implications for social psychology and urban planning.

Publisher

Humanities & Social Sciences Communications

Published On

Nov 17, 2023

Authors

Kaida Chen, Hanliang Lin, Oliver F. Shyr, Shuying You

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