This study develops a conceptual model investigating how self-determination needs, religiosity, and features of halal-organic meat influence consumer satisfaction and meat-purchasing behavior, affecting healthy life expectancy, health and food-related quality, and life tranquility. Using purposive sampling (985 data points from consumers across four marketing channels in Bangladesh), SmartPLS 3.0 analysis revealed that autonomy, competency, relatedness, religiosity, and halal-organic food features positively influence consumer satisfaction and purchasing behavior, which in turn positively impacts healthy life expectancy, health and food-related quality, and tranquility. Halal-organic meat-purchasing behavior mediates the relationships between independent and dependent variables. The study innovates by combining halal and organic meat research and introducing constructs of tranquility and life expectancy.

Sheikh Ashiqurrahman Prince (Bangladesh Institute of Governance and Management, Dhaka, Bangladesh), Ishraat Saira Wahid (Prince Mohammed Bin Fahd University, Al Khobar, Saudi Arabia)