This study examines the impact of environmentally conscious financial preferences on the sustainable investment practices of 137 Chinese exhibition industry companies from 2015 to 2021. Using the CS-ARDL method, the findings reveal that a 1% increase in the green financing preference index leads to short-term and long-term increases of 0.55% and 0.63%, respectively, in green investments. Workforce size, profitability, and total income also positively influence green investments. Preference for green bonds significantly impacts green investments more than other financing preferences. The study recommends policies promoting digital technologies, green jobs, and green initiatives for SMEs through efficient fiscal policies.

Fangbin Qian, Yuanjie Pu, Yunfeng Shang