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Enablers and Disablers for Contactless Payment Acceptance among Malaysian Adults

V. Balakrishnan and M. L. Eesan

Discover the key factors driving contactless payment acceptance in Malaysia, as revealed by Vimala Balakrishnan and Meesha Lini Eesan. Their research uncovers how perceived usefulness and ease of use significantly influence adoption, offering vital insights for service providers aiming to enhance contactless payment systems in developing regions.

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Playback language: English

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Abstract

This study investigated the factors influencing contactless payment acceptance in Malaysia. Using the Technology Readiness Index 2.0 and the Unified Theory of Acceptance and Use of Technology 2 models, a Contactless Payment Acceptance model was constructed. A survey of 434 Malaysian adults revealed that perceived usefulness, perceived ease of use, lack of awareness, and discomfort were the most significant predictors of contactless payment acceptance (R-squared = 71.2%). These findings have implications for service providers and guide future research on promoting contactless payment adoption in developing countries.

Publisher

Humanities & Social Sciences Communications

Published On

Apr 26, 2024

Authors

Vimala Balakrishnan, Meesha Lini Eesan

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