Social Work

Collective patterns of social diffusion are shaped by individual inertia and trend-seeking

M. Ye, L. Zino, et al.

Discover how social conventions evolve through collective choices in this insightful research by Mengbin Ye, Lorenzo Zino, Žan Mlakar, Jan Willem Bolderdijk, Hans Risselada, Bob M. Fennis, and Ming Cao. This study unveils an innovative agent-based model that explains the dynamics of social diffusion, exploring the roles of inertia and trend-seeking. Unravel the mechanics behind explosive diffusion versus delayed take-off in societal behaviors!

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Playback language: English

Index

Abstract

Social conventions change when individuals collectively adopt an alternative over the status quo, in a process known as social diffusion. This paper proposes an agent-based model of social diffusion incorporating inertia and trend-seeking, two behavioral mechanisms documented in social psychology. The model resolves contradictions in existing models and reproduces patterns consistent with experimental data and empirical observations at individual and population levels. Trend-seeking leads to explosive diffusion, while inertia delays take-off.

Publisher

Nature Communications

Published On

Sep 29, 2021

Authors

Mengbin Ye, Lorenzo Zino, Žan Mlakar, Jan Willem Bolderdijk, Hans Risselada, Bob M. Fennis, Ming Cao

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