Business

ChatGPT decreases idea diversity in brainstorming

L. Meincke, G. Nave, et al.

This research by Lennart Meincke, Gideon Nave, and Christian Terwiesch uncovers a fascinating paradox in brainstorming: while ChatGPT fuels individual creativity, it simultaneously dampens the diversity of ideas generated in group settings. Discover the implications of this trade-off in their in-depth study.

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~3 min • Beginner • English

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