Political Science

Analyzing "Jayu" in South Korean presidential rhetoric: a comprehensive study from 1948–2023 with a focus on the Yoon Suk Yeol administration

S. Han

This research by Seungwoo Han dives deep into the strategic deployment of 'Jayu' (freedom) in the speeches of President Yoon Suk Yeol, revealing its critical role in shaping conservative political strategies and intensifying polarization in South Korea. Discover how rhetoric influences political landscapes from 1948 to 2023.

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Playback language: English

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Abstract

This study examines the strategic use of "Jayu" (freedom or liberty) in South Korean presidential rhetoric, focusing on President Yoon Suk Yeol's administration. Using Natural Language Processing, time-series analysis, and visualization, the research analyzes presidential speeches from 1948 to 2023 to explore Yoon's emphasis on Jayu, its association with conservative strategies, and its role in political polarization. The findings reveal a significant link between Jayu usage and conservative agendas, highlighting its function in mobilizing conservative support and exacerbating partisan divisions.

Publisher

HUMANITIES AND SOCIAL SCIENCES COMMUNICATIONS

Published On

Jun 08, 2024

Authors

Seungwoo Han

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