Analyzing "Jayu" in South Korean presidential rhetoric: a | ResearchBunny

Index

Abstract

This study examines the strategic use of "Jayu" (freedom or liberty) in South Korean presidential rhetoric, focusing on President Yoon Suk Yeol's administration. Using Natural Language Processing, time-series analysis, and visualization, the research analyzes presidential speeches from 1948 to 2023 to explore Yoon's emphasis on Jayu, its association with conservative strategies, and its role in political polarization. The findings reveal a significant link between Jayu usage and conservative agendas, highlighting its function in mobilizing conservative support and exacerbating partisan divisions.

Publisher

HUMANITIES AND SOCIAL SCIENCES COMMUNICATIONS

Published On

Jun 08, 2024

Authors

Seungwoo Han

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