Agriculture

Adoption of conservative agricultural practices among rural Chinese farmers

Q. Yang, A. A. Mamun, et al.

This study explores the critical factors driving Chinese farmers to embrace conservative agricultural practices (CAP). By applying an extended Value-Belief-Norm framework with green trust, the research offers significant insights for developing policies that foster eco-friendly farming. The research was conducted by Qing Yang, Abdullah Al Mamun, Farzana Naznen, and Muhammad Mehedi Masud.

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Abstract

This study investigates factors influencing Chinese farmers' adoption of conservative agricultural practices (CAP). Using the Value-Belief-Norm (VBN) framework extended with 'green trust,' a cross-sectional study of 349 farmers employed PLS-SEM. Biospheric and altruistic values positively impacted the new environmental paradigm, affecting awareness of consequences and personal norms. Green trust significantly influenced adoption intention, which in turn affected actual adoption. The findings provide insights for policy development and strategies promoting eco-friendly farming.

Publisher

HUMANITIES AND SOCIAL SCIENCES COMMUNICATIONS

Published On

Mar 26, 2024

Authors

Qing Yang, Abdullah Al Mamun, Farzana Naznen, Muhammad Mehedi Masud

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