Business

A taxonomy for business news audiences in MENA: a step in reducing information asymmetries

F. Alaqil

This study conducted by Fisal Alaqil delves into the complexities of business and financial news audiences in the MENA region, revealing a dual audience structure that highlights engagement disparities. Discover how social media can transform these engagement levels and help bridge vital information gaps.

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Playback language: English

Index

Abstract

This study explores the categorization of business and financial news audiences in the Middle East and North Africa (MENA) region as a step towards reducing information asymmetries. It examines how the shift to social media as the primary news source creates opportunities to bridge information gaps. Based on eight focus groups in Egypt, Kuwait, Qatar, and Lebanon, the study reveals a two-tiered audience: a large segment with low engagement and a smaller, highly engaged segment. The study proposes a taxonomy of news users to address the identified asymmetries.

Publisher

Humanities & Social Sciences Communications

Published On

Jun 26, 2024

Authors

Fisal Alaqil

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