SheScales Program

Launched in 2019 by Michelle Cardinal, co-founder and Chairwoman of Rain the Growth Agency, SheScales is on a mission to improve gender equality in the American business landscape by supporting female entrepreneurs as they scale their brands.

📖 About SheScales Program

The SheScales Program provides cohort participants with up to one year of consultation on their marketing campaigns and channel strategies. This includes audits and recommendations for:

• Brand strategy
• Paid and organic social media
• Email marketing
• Website content and strategy
• CTV, linear TV, audio, and more

Opportunity Details:

• Date Published: July 17, 2025
• Application Deadline: September 15, 2025
• Category: Entrepreneurs, Women
• Eligible Locations: United States

Current Program Participants:

• ISCO Spirits
• Mosaic Makers Collective
• The Laundry Basket LLC

🎁 Benefits of SheScales Program

Participants in the SheScales Program will receive:

• Up to 12 months of personalized marketing and media advisory services
• Strategic expertise from leading DTC marketing professionals
• Access to a national network of experienced female founders
• Increased brand visibility and prepared pathways for scalable success
• A community devoted to advancing women entrepreneurs and challenging gender inequality in business

✅ SheScales Program Requirements

To qualify, applicants must:

• Be a female founder, identify as female, or lead a women-founded or women-led organization
• Be based in the United States
• Have an incorporated business
• Earn at least $100,000 in annual revenue
• Operate a direct-to-consumer (DTC) business model
• Demonstrate high growth potential

Note: Applicants from historically excluded backgrounds, BIPOC communities, or unconventional pathways are highly encouraged to apply.

🗓️ Application Date and Process

• Applications are open until September 15, 2025. Late applications will not be considered.
• Visit the SheScales Program Application Portal to apply.

📅 Application Deadline

15 September, 2025

For more details, visit the SheScales Program Insights & Resources.

• Up to 12 months of personalized marketing and media advisory services
• Strategic expertise from leading DTC marketing professionals
• Access to a national network of experienced female founders
• Increased brand visibility and prepared pathways for scalable success
• A community devoted to advancing women entrepreneurs and challenging gender inequality in business